Ecomania

I am positive that in 100 years time, the human race is going to exterminate itself and it's gonna be well deserved.
However, give a round of applause to all who try to make a difference against pollution and take the "green way" seriously. Fiat, for instance, belong to these brands.
Fuel consumption and carbon dioxide emission is a number one issue nowadays and it has come up with a slightly complicated but still very handy process, which helps you improve your driving fuel consumption-wise and keep track of your performance on the road. It also shows the one thing you'd be bothered to this fuss, how much money you have saved in the end.

worth checking it out: https://www.fiatecodrivefleet.com/

Got milk??

This is probably the wickedest online game which aims at the most trivial but at the same time very important message in the world and gets it across to peoples' minds, especially young ones.

you've got to try this even if you think you're too old for this:

http://www.gettheglass.com

Rusty's coming to town...

I just love a good augmented reality app to fool around with and the Ironman 2 launch campaign has come up with a real good one. It doesn't do much, but it doesn't really have to, does it?

check it out for yourselves:




oh yeah and one more thing....
this was done by LG. pretty amazing stuff:

Heading banner

You feel as if you could have done a lot better than Schweinsteiger or Müller in the pitch during the World Cup in South Africa? Well you could give it a go yourself, with a bit of augmented reality.
Nice campaign, and finally a banner that catches attention, involves and provides opportunity for a decent user reaction.

now it's your turn:

To Dos and Not to Dos in social media marketing

Social media is a fun thing, except probably that it has become so addictive that it affects GDP growth badly as those damn employees hang on social media and neglect their job instead of doing what they are paid for.
anyway, companies have explored or are exploring the realm of social media and well, they overdo it sometimes. Enthusiasm is appreciated but it can certainly backfire, especially if you're aggressive.

but hey, there's a list what social media users just can't stand if you are a company. if you ever respected your customers and wanted to listen to what they say in cyberspace, then it is time you checked this article out and bear the results in mind:

http://www.imediaconnection.com/content/26456.asp

On for Offs

If you wanna be a digital/online pioneer yourself, you've got to set your mind to be a sponge and try to devour every little scrap of information you encounter with in this topic. Where to start though? the web is a vast ocean, hell galaxy! How on earth are we supposed to get started? Where??

answer 1: Google
answer 2: how'bout this? http://www.onforoffs.com/blog/

Cabvertising

Well, it's not entirely digital or online related, but it is still advertising...
In London, loads of people take the cabs, which have already become part of the essence of this grand city: the London cab.

They are excellent medium and no wonder if people started to use them as a mean of communication. If you're interested, check it out for yourself right here: http://www.taxiadvertising.com/why_taxis.html