Ecomania

I am positive that in 100 years time, the human race is going to exterminate itself and it's gonna be well deserved.
However, give a round of applause to all who try to make a difference against pollution and take the "green way" seriously. Fiat, for instance, belong to these brands.
Fuel consumption and carbon dioxide emission is a number one issue nowadays and it has come up with a slightly complicated but still very handy process, which helps you improve your driving fuel consumption-wise and keep track of your performance on the road. It also shows the one thing you'd be bothered to this fuss, how much money you have saved in the end.

worth checking it out: https://www.fiatecodrivefleet.com/

Got milk??

This is probably the wickedest online game which aims at the most trivial but at the same time very important message in the world and gets it across to peoples' minds, especially young ones.

you've got to try this even if you think you're too old for this:

http://www.gettheglass.com

Rusty's coming to town...

I just love a good augmented reality app to fool around with and the Ironman 2 launch campaign has come up with a real good one. It doesn't do much, but it doesn't really have to, does it?

check it out for yourselves:




oh yeah and one more thing....
this was done by LG. pretty amazing stuff:

Heading banner

You feel as if you could have done a lot better than Schweinsteiger or Müller in the pitch during the World Cup in South Africa? Well you could give it a go yourself, with a bit of augmented reality.
Nice campaign, and finally a banner that catches attention, involves and provides opportunity for a decent user reaction.

now it's your turn:

To Dos and Not to Dos in social media marketing

Social media is a fun thing, except probably that it has become so addictive that it affects GDP growth badly as those damn employees hang on social media and neglect their job instead of doing what they are paid for.
anyway, companies have explored or are exploring the realm of social media and well, they overdo it sometimes. Enthusiasm is appreciated but it can certainly backfire, especially if you're aggressive.

but hey, there's a list what social media users just can't stand if you are a company. if you ever respected your customers and wanted to listen to what they say in cyberspace, then it is time you checked this article out and bear the results in mind:

http://www.imediaconnection.com/content/26456.asp

On for Offs

If you wanna be a digital/online pioneer yourself, you've got to set your mind to be a sponge and try to devour every little scrap of information you encounter with in this topic. Where to start though? the web is a vast ocean, hell galaxy! How on earth are we supposed to get started? Where??

answer 1: Google
answer 2: how'bout this? http://www.onforoffs.com/blog/

Cabvertising

Well, it's not entirely digital or online related, but it is still advertising...
In London, loads of people take the cabs, which have already become part of the essence of this grand city: the London cab.

They are excellent medium and no wonder if people started to use them as a mean of communication. If you're interested, check it out for yourself right here: http://www.taxiadvertising.com/why_taxis.html

Digital dealership

Since I work on an automotive account myself, I couldn't help not posting this on my blog. Looks really interesting, and it's definitely something our local dealers should look into. Well, as soon as they can actually sell a single car...


Ford Digital Dealership from Pamela Roca on Vimeo.

Proper agency website

What you see is what you get. And if I see this agency's website and pay a wee bit more attention to the details, it turns out that it is actually a WICKED site to rest your eyes on. Especially if you're into digital agencies and their work.
It pretty much seems to me that if they could create such a good representation on the web (what you see...) than I have no doubts whatsoever that they're gonna meet the requirements any client sets them to tackle ( is what you get...).

take a look: http://agencynet.com/

Dear dear diary...

I'm sorry I have been neglecting you diary, I was so busy at the office, I couldn't be bothered to do anything else but work and regenerating.

I'll make it up to you, that I promise...

Fantalizer

even though that most of these digital executions have been developed centrally (or so I have read), it is impressive that Fanta coordination in Hungary in cooperation with the digital powerhouse Carnation, they managed to launch a bold and innovative campaign including Augmented reality, youtube channel, creative overlay effects and many more.

http://fanta.hu/fantacrew/

http://www.youtube.com/fantahungary#p/c/543F02B7DDF5F639/0/Vqiw-Kqtlr0

http://www.fanta.hu/

take a peek at either links above!

Introducing the Priussssssss

I've got some unfinished business which needs to be taken care of, so I'll be brief. The link speaks for itself anyway.

Well done Ivan!

http://promo.prius.ru/

Wranglerbangler

Thanks to my beloved superior Marcsi, I have discovered this particular piece of creative online advertising. Fashion communication needs to be fun, trendy, cool and flashy right?
Now Wrangler got his fair share of the above. you lot gotta check it out:

http://eu.wrangler.com/bluebell/#/collection/6

enjoy ladies :)

Shakytube

I remember still when Wii had the most unusual way of using youtube for advertising it's latest console at the time. You could shake it to get boosted interactive video game experience.
It's a shame I can't have it posted on my blog as it's been removed and replaced by  a rather lame one, don't even know why - doesn't make any sense to me.

Anyhow, there were some lot who thought that it might be a good idea to do something similar and although the idea may not be entirely original, the execution itself worth a look.

http://www.youtube.com/experiencere

And Then There Was Salsa

I have just come across of a rather creative example of available space usage. Who said you can't leap out and go beyond the frames of a vimeo/youtube frame? It's a good one, init?

http://vimeo.com/9194146

AR in Hungary

I know it shouldn't be such a big hit, but electricity would've been a massive thing in the middle ages.
I hope the comparison wasn't too harsh, but hey, it's life.

check out a Hungarian Samsung Augmented Reality campaign, w.i.c.k.e.d.

http://megerkeztek.samsung.hu/

I am T-Pain

Diesel porn

Sex sells. However, it is never easy to find the balance. You either create something you call an ad but it's nothing but a lame would-be porn teaser or you really nail it. just like in the below case, enjoy!


EMBED-Diesel SFW XXX - Watch more free videos

wicked OOH

How cool is this? I think it has huge potential in outdoor advertising! I wish it wouldn't be so long before it actually arrived in Budapest but I fear that we're lagging so far behind in attitude that we need at least a decade to start experimenting with a thing like this...
Anyway, check it out!


Projection on Buildings from NuFormer Projection on Vimeo.

Digitalize me

Finally, some action! I mean that when I started working for Grey some time ago (blimey, it was more than a year ago..), I figured that I'd learn what I should from ATL part of the field and I'd slowly drift away from it and start building digital expertise.
I think I'm heading the right way and if I want to be real classy and loyal to my blog's initial concept, now I have a heading, and a mighty proper one if I might add. To celebrate this, I'm gonna finalize my digital business card, and refurbish my blog: just to get things started!
Sure hope that the new role at McCann gonna last for as long as it should and then I can move on to some other challenge, some shifty part of the ocean.