even though that most of these digital executions have been developed centrally (or so I have read), it is impressive that Fanta coordination in Hungary in cooperation with the digital powerhouse Carnation, they managed to launch a bold and innovative campaign including Augmented reality, youtube channel, creative overlay effects and many more.
http://fanta.hu/fantacrew/
http://www.youtube.com/fantahungary#p/c/543F02B7DDF5F639/0/Vqiw-Kqtlr0
http://www.fanta.hu/
take a peek at either links above!
Anchors aweigh digital sailors!
About Me
the mighty Captain Jack Sparrow
Jack Sparrow: [Wakes up and sees Elizabeth burning the rum] No! Not good! Stop! Not good! What are you doing? You burned all the food, the shade... the rum!
Elizabeth: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth: One: because it is a *vile* drink that turns even the most respectable men into complete scoundrels. Two: that signal is over a thousand feet high. The entire royal navy is out looking for me, do you think there is even the slightest chance they wont see it?
Jack Sparrow: But why is the rum gone?
Elizabeth: mark my words, give it an hour maybe two, keep a weather eye out and there will be white sails on that horizon.
Elizabeth: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth: One: because it is a *vile* drink that turns even the most respectable men into complete scoundrels. Two: that signal is over a thousand feet high. The entire royal navy is out looking for me, do you think there is even the slightest chance they wont see it?
Jack Sparrow: But why is the rum gone?
Elizabeth: mark my words, give it an hour maybe two, keep a weather eye out and there will be white sails on that horizon.
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