Well, it's not entirely digital or online related, but it is still advertising...
In London, loads of people take the cabs, which have already become part of the essence of this grand city: the London cab.
They are excellent medium and no wonder if people started to use them as a mean of communication. If you're interested, check it out for yourself right here: http://www.taxiadvertising.com/why_taxis.html
Anchors aweigh digital sailors!
About Me
the mighty Captain Jack Sparrow
Jack Sparrow: [Wakes up and sees Elizabeth burning the rum] No! Not good! Stop! Not good! What are you doing? You burned all the food, the shade... the rum!
Elizabeth: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth: One: because it is a *vile* drink that turns even the most respectable men into complete scoundrels. Two: that signal is over a thousand feet high. The entire royal navy is out looking for me, do you think there is even the slightest chance they wont see it?
Jack Sparrow: But why is the rum gone?
Elizabeth: mark my words, give it an hour maybe two, keep a weather eye out and there will be white sails on that horizon.
Elizabeth: Yes, the rum is gone.
Jack Sparrow: Why is the rum gone?
Elizabeth: One: because it is a *vile* drink that turns even the most respectable men into complete scoundrels. Two: that signal is over a thousand feet high. The entire royal navy is out looking for me, do you think there is even the slightest chance they wont see it?
Jack Sparrow: But why is the rum gone?
Elizabeth: mark my words, give it an hour maybe two, keep a weather eye out and there will be white sails on that horizon.
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